Little Miss Matched is a company that I've been wanting to write about for quite a while now. It's one 'innovative' company. I was lured into reading more about it when I read Seth Godin's post today.
The company hasn't taken the 'riskier' path of working out strategies that most intelligent marketers in big companies do and created a distinctive product - funky socks to fashionable girls ( 3 socks in a box, 133 styles and none of the socks ever match).
The company was conceived by Jonah Staw and three
business-savvy friends, who saw a marketing opportunity in the age-old
problem of the lost sock. The well-connected foursome tapped a few
investors, parents included, and set out to challenge the very notion
of a "pair."
What got referred by most as a gimmick during its early days, seems to be working wonders for both the brand and the company. MissMatched socks are sold across stores in the US and their product line has extended to scarves, mittens, flip-flops and even a Little MissMatched book.
Do you have a viable business but lack the necessary finances to get it off it’s feet?
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