In 1996, when AOL started offering unlimited access plans in the US, Internet use took off and the online world started moving to the center of people’s daily lives. Today most Internet packages provide a seemingly unlimited amount of capacity, at least from the consumer’s perspective.
But like water and electricity, even digital resources are finite. Last year Comcast disclosed that it was temporarily turning off the connections of customers who used file-sharing services like BitTorrent, arguing that they were slowing things down for everyone else. The people who got cut off complained and asked how much broadband use was too much; the company did not have a ready answer.
Now three of the country’s largest Internet service providers are threatening to clamp down on their most active subscribers by placing monthly limits on their online activity.
Internet metering is a throwback to the days of dial-up service, but at a time when video and interactive games are becoming popular, the experiments could have huge implications for the future of the Web.
Millions of people are moving online to watch movies and television shows, play multiplayer video games and talk over videoconference with family and friends. And media companies are trying to get people to spend more time online: the Disneys and NBCs of the world keep adding television shows and movies to their Web sites, giving consumers convenient entertainment that soaks up a lot of bandwidth.
“As soon as you put serious uncertainty as to cost on the table, people’s feeling of freedom to predict cost dries up and so does innovation and trying new applications,” Vint Cerf, the chief Internet evangelist for Google who is often called the “father of the Internet,” said in an e-mail message.
Source: The New York Times
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